So, you've got a shiny new website, congrats! Now the big question is: how do you get people to actually visit it without spending a fortune on ads?

Here's the good news: there are plenty of free (and often overlooked) ways to drive traffic to your website. It all comes down to making the most of what you already have, your everyday tools, materials, and interactions.

Let's break it down.

Think about all the stuff you use in your business:

• Business cards

• Invoices and receipts

• Letterheads and email footers

• Brochures and flyers

• Stickers, envelopes, banners, and signposts

Every single one of these is a golden opportunity to include your website link. Whether you're handing someone a receipt or sending out an invoice, make sure your website is clearly displayed. It's subtle, but it works.

Don't underestimate the power of branded items. Things like:

• T-shirts

• Key holders

• Room tags

• Badges

These can turn your brand into a conversation starter. Every time someone sees your logo (with your website right there), it's a chance to spark curiosity and attract a new visitor.

Social media doesn't cost a thing to use, but it can bring serious traffic. Make sure your website is featured on:

• Your profile bios

• Facebook pages and groups

• Instagram posts and stories

• WhatsApp status and business profiles

Keep sharing helpful, interesting content and always include a link to your site when it's relevant.

Here's one people often forget: you are one of the best traffic drivers your website has.

If you're at a networking event, giving a talk, or just chatting with someone new, mention your website. Whether it's a public speaking engagement or a casual conversation, it's all about planting seeds.

Bottom line?
You don't need a big budget to get traffic to your website. By making your website part of your everyday operations, you create constant, free exposure. Keep your link visible. Keep talking about it. And watch the traffic start to roll in, no ads required.